Inside the Air Bubble ⎹ DTLR for Nike

MCA Chicago

Digital Interactive, Interactive Sculpture

March 2025

For the global launch of the Air Max Dn8 at MCA Chicago, Alexander developed an interactive that provides an interpretation of Nike’s Dynamic Air technology.

The installation suspends a 3D scan of the Dn8 within a primary air bubble, surrounded by a reactive particle system of floating bubbles that function as containers for brand assets. By placing the viewer "inside" the shoe's air unit, the interface allows them to navigate and "unlock" content through pinch interactions.